In 2020, ACSO embarked on a journey to strategically position ourselves as changemakers through research, client work and partnerships. With this came a need to increase ACSO’s visibility and refresh our brand look and feel.
After extensive consultation with clients, ACSO employee working groups, executive and the board of directors, and as part of our 2020-2023 Strategic Marketing Plan, ACSO is pleased to announce the official launch of our updated website and brand ethos.
The website features a refreshed colour palette, digital referral pathways and a more seamless user experience.
The new ethos – “Understand the story. Support the change.” – reflects a deeper connection to our clients and their histories, and our mandate to influence change and create safer, more resilient communities.
[Quote from Vaughan Winther, ACSO CEO]
“It is time for ACSO to share our experience and capability in preventing people from becoming trapped in the criminal justice system. It is time to engage with a wider audience and build partnerships that influence change and the momentum for Justice Reform in Australia.”